I created a booklet for Stereo Brewing Company’s customers to bring in each Thursday during the summer of 2017. If they tried the limited release beer of the day, they received a stamp to show their participation. At the end of event, customers won different prizes according to the number of events the attended. Along with each release, I created a unique design for the beer that was inspired by vintage jazz albums.
Every week posts were sent out via MailChimp, Instagram and Facebook. Over the course of the summer, thousands of impressions were generated. The embedded post above reached over 700 people and 20 reactions.
Completed Summer Track booklet by Neil Adams.